Camerata LLC was started by a software guy who decided to try his hand at creating something on his own and a journalism sellout who decided SEO/SEM sounded like a better option than eternally bemoaning the decline of print news. They decided to merge their shared experiences with their individual backgrounds to form a digital strategy think-tank. This idea evolved into lengthy discussions on the coexistence of humanity and technology, and from there branched further ideas, including launching a non-profit program aimed at assisting small businesses to reach a stable place in their digital marketing and e-commerce efforts.
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